Laurie Kreindler is CEO and Co-Founder of IT’S ABOUT TIME®, pioneering STEM education advocate and award-winning filmmaker.
Kreindler started IT’S ABOUT TIME® in 1996 with husband Tom Laster, who serves as President and Co-Founder. She created the vision for the STEM curricula start-up and spearheaded its transformation into a global leader and publisher of innovative experiential programs for STEM learning.
At a crossroads in a broken education system, where effective STEM programs are crucial to economic survival, Kreindler remains tireless in her mission to empower the world’s students through STEM and inspire the next generation of scientists. This commitment to education reform was the catalyst behind the decision by Kreindler and Laster to buy back IT’S ABOUT TIME® in 2011, eight years after selling it to Herff-Jones.
Lifelong entrepreneurs, Kreindler and Laster have also launched the STEM education firm The Learning Team. Kreindler also created her own production company, LKL Productions, for which she served as Founder, President and Executive Producer of acclaimed documentaries including “I Can Do It!” -- about entrepreneurship in America – and “The Solar Advantage,” which spotlighted the benefits of solar power. The former film, which Kreindler produced at the age of 23, was shown at a special screening at the White House.
Born in 1958, Kreindler graduated from the University of North Carolina, Chapel Hill, in 1980 with a degree in fine arts. She and Laster live in Bedford, N.Y., and have two amazing children.
Tom Laster is Managing Partner and Co-Founder of IT’S ABOUT TIME®, dedicated STEM education proponent, and entrepreneur.
Laster launched IT’S ABOUT TIME® in 1996 with Laurie Kreindler, who serves as fellow Managing Partner and Co-Founder. Since then, he has helped transform the pioneering education publishing firm from an emerging STEM curricula startup to a leading global provider of cutting-edge, research-based programs for STEM learning.
At a time when the need for engaging, dynamic STEM experiences is greater than ever, Laster has been an unwavering advocate for empowering students to meet 21st century demands. At IT’S ABOUT TIME®, he works closely with educators, researchers, and other professionals dedicated to enriching students’ lives and opportunities through education. He draws upon over two decades of experience in publishing and dissemination of National Science Foundation-supported educational resources.
Prior to IT’S ABOUT TIME®, Laster co-founded a not-for-profit STEM education firm, The Learning Team, with Kreindler in 1988. Recognizing the ample opportunities for innovation and leadership that exist today, he actively encourages today’s generation of students to become tomorrow’s entrepreneurs. Passion is key, and Laster reinforces that there are no limits for individuals who are unafraid to dream big, listen, learn, and keep moving forward.
Laster graduated in 1977 from the Wharton School of the University of Pennsylvania. He also holds a Master of Business Administration degree from the Darden School at the University of Virginia. He and Kreindler live in Bedford, N.Y., and they have two wonderful children.